AGENDA OVERVIEW
The agenda is subject to change
CONTENT MASTERY MASTERCLASS
Create and Manage Killer Content
In tours and activities, all of our businesses start with content. It’s how you communicate what you do. It’s how you convince customers to experience with you. Content is everything, and it has to be everywhere. Websites, blogs, emails, ads, social, text, photos, videos… Today’s tour and activity operator must contend with an almost unlimited array of channels, formats, and media to get their message out. But we can’t all be professional graphic designers, copywriters, photographers, videographers, and tour and activity operators. This Arival MasterClass goes deep – and long – on everything you need to know, from tour descriptions and OTA listings to photos, video, social media, ad creation, and more. Attendees of this Arival MasterClass will not just manage but truly master the content that matters to sell more tours, activities, and experiences.
Content Mastery: Welcome
Content Mastery: Welcome This session provides an overview of the Arival Content MasterClass. We start with what you can expect and walk you through everything you need to know to…
The Future of Content
The Future of Content The old saying goes, “Build it, and they will come.” Well, in today’s hyper-digital, massively mobile world, what consumers are reading, watching, and listening to, where…
The Class Units: Get Ready to Get Hands-on
The Class Units: Get Ready to Get Hands-on The Arival Content Mastery MasterClass features three tracks and eight class units. Each unit delves deeply into a specific topic with one…
Track 1: Content Management – Product Content Distribution
Product Content Distribution Most operators have content and product listings across multiple channels, from websites and OTAs to local sales, DMOs, and media partners. This class will help you establish…
Track 2: The Written Word Writing Tour & Activity Descriptions: How to Make Them Great
Writing Tour & Activity Descriptions: How to Make Them Great Learn how to write clear, compelling descriptions of tours, activities, and experiences to ensure your customers are sufficiently inspired and…
Track 3: Visual & Digital – Taking Great Photos: Images that Connect & Convert
Taking Great Photos: Images that Connect & Convert As a tour and activity operator, you are a professional creator of memorable experiences, but you may not be a professional photographer.…
Track 2: Creating Amazing Emails
Creating Amazing Emails Email is one of the best and most cost-effective ways to connect with customers and drive more direct bookings. This class delves deeply into what it takes…
Track 1: Get the Most from Your Posts: Content Distribution Made Easy
Get the Most from Your Posts: Content Distribution Made Easy Websites. Blogs. Facebook. Instagram. Pinterest. YouTube. TikTok. Snapchat. ClubHouse. Another year, another channel demanding your content. This session shows you…
Track 3: Create Videos that Grow Your Tour Business
Create Videos that Grow Your Tour Business Video is an essential component of a tourism marketer’s arsenal. This workshop delves into what makes a great, compelling video for tour and…
Track 2: The Ultimate Blogging Class
The Ultimate Blogging Class Blogging can be a powerful tool to attract eyeballs and convince customers you’re the one to book with. In this essential blogging class for tour and…
Track 3: Creating Highly Converting Tour Pages
Creating Highly Converting Tour Pages Your website’s tour pages have only one job: convert the visitors looking at them into paying customers. This class delves deep into the content your…
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