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Arival Accel

A series of online MasterClasses and Forums

This series of focused online learning and community events that delve into essential topics for the in-destination industry. Get the insights, education, and connections you need to accelerate your tour, activity, attraction, or experience business in 2021 and beyond.

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AGENDA OVERVIEW

The agenda is subject to change

 

CONTENT MASTERY MASTERCLASS

Create and Manage Killer Content

In tours and activities, all of our businesses start with content. It’s how you communicate what you do. It’s how you convince customers to experience with you. Content is everything, and it has to be everywhere. Websites, blogs, emails, ads, social, text, photos, videos… Today’s tour and activity operator must contend with an almost unlimited array of channels, formats, and media to get their message out. But we can’t all be professional graphic designers, copywriters, photographers, videographers, and tour and activity operators.  This Arival MasterClass goes deep – and long – on everything you need to know, from tour descriptions and OTA listings to photos, video, social media, ad creation, and more.  Attendees of this Arival MasterClass will not just manage but truly master the content that matters to sell more tours, activities, and experiences.

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  • Content Mastery MasterClass

Content Mastery: Welcome

Content Mastery: Welcome  This session provides an overview of the Arival Content MasterClass. We start with what you can expect and walk you through everything you need to know to…

  • Content Mastery MasterClass

The Future of Content

The Future of Content The old saying goes, “Build it, and they will come.” Well, in today’s hyper-digital, massively mobile world, what consumers are reading, watching, and listening to,  where…

  • Content Mastery MasterClass

The Class Units: Get Ready to Get Hands-on

The Class Units: Get Ready to Get Hands-on The Arival Content Mastery MasterClass features three tracks and eight class units. Each unit delves deeply into a specific topic with one…

  • Content Mastery MasterClass

Track 1: Content Management – Product Content Distribution

Product Content Distribution Most operators have content and product listings across multiple channels, from websites and OTAs to local sales, DMOs, and media partners. This class will help you establish…

  • Content Mastery MasterClass

Track 2: The Written Word Writing Tour & Activity Descriptions: How to Make Them Great

Writing Tour & Activity Descriptions: How to Make Them Great Learn how to write clear, compelling descriptions of tours, activities, and experiences to ensure your customers are sufficiently inspired and…

  • Content Mastery MasterClass

Track 3: Visual & Digital – Taking Great Photos: Images that Connect & Convert

Taking Great Photos: Images that Connect & Convert As a tour and activity operator, you are a professional creator of memorable experiences, but you may not be a professional photographer.…

  • Content Mastery MasterClass

Track 2: Creating Amazing Emails

Creating Amazing Emails Email is one of the best and most cost-effective ways to connect with customers and drive more direct bookings. This class delves deeply into what it takes…

  • Content Mastery MasterClass

Track 1: Get the Most from Your Posts: Content Distribution Made Easy

Get the Most from Your Posts: Content Distribution Made Easy Websites. Blogs. Facebook. Instagram. Pinterest. YouTube. TikTok. Snapchat. ClubHouse. Another year, another channel demanding your content. This session shows you…

  • Content Mastery MasterClass

Track 3: Create Videos that Grow Your Tour Business

Create Videos that Grow Your Tour Business Video is an essential component of a tourism marketer’s arsenal. This workshop delves into what makes a great, compelling video for tour and…

  • Content Mastery MasterClass

Track 2: The Ultimate Blogging Class

The Ultimate Blogging Class Blogging can be a powerful tool to attract eyeballs and convince customers you’re the one to book with. In this essential blogging class for tour and…

  • Content Mastery MasterClass

Track 3: Creating Highly Converting Tour Pages

Creating Highly Converting Tour Pages Your website’s tour pages have only one job: convert the visitors looking at them into paying customers. This class delves deep into the content your…

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