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Theater Sessions

The brightest minds, biggest brands, and most provocative voices explore and debate the essential themes shaping the Tours, Activities & Attractions in the tours, activities, and attractions industry. What should you expect? No sales pitches. No sponsored sessions. Just the essential trends and perspectives that matter most to your business. Check out the previous Theater Sessions from Arival Berlin 2019 to give you an idea of what to expect.

Europe’s Arival

Europe’s Arival

Tours, Activities & Attractions is travel's third-largest and fastest-growing sector. It's also on the front lines of some of our industry's biggest challenges – from sustainable growth to sweeping change in tech and distribution. It's high time the Best Part of...

Europe’s Arival

Ask Me Anything: GetYourGuide

From modest beginnings as a peer-to-peer platform, GetYourGuide has emerged as a leading European online travel agency (OTA) with global ambitions. And now with a few hundred million Euros in funding, the company has launched its own Originals branded tour...

Europe’s Arival

Getting More than You Pay For

What started as a seemingly hair-brained idea some 15 years ago has become a disruptive force in touring across Europe and around the world. Now nearly synonymous with free tours, the company hosts more than 1.5 million travelers a year across 19 cities in Europe and...

Europe’s Arival

Sustainability that Sells

For more and more destinations and attractions across Europe, growth is no longer the only goal. They need the right kind of growth, and a shift in priorities to emphasize sustainable tourism. This presentation walks through the key issues confronting sustainable...

Europe’s Arival

Sustainability that Sells – Roundtable

This roundtable assembles distinct voices across Europe's Tour and Attraction landscape to address the challenges before our industry: how we transform rapid travel growth into responsible tourism development to benefit industry, communities, and travelers alike.

Europe’s Arival

Capturing the Outbound Chinese Traveler

It’s every travel brand’s biggest opportunity – and biggest challenge. Winning over the Chinese traveler, from shopping and booking to the guest experience, is no easy thing. In this presentation, the global trade strategy director for one of the world’s biggest...

Europe’s Arival

Understand the Asian Outbound Traveler

Leaders from one of the world’s largest attraction companies and Asia’s rising online travel agency Klook delve into the key trends shaping how Asia’s travelers plan and book their experiences in destination, and what they expect when they get there. From booking...

Europe’s Arival

Making the Unbookable Bookable

Leaders from one of the world’s largest attraction companies and Asia’s rising online travel agency Klook delve into the key trends shaping how Asia’s travelers plan and book their experiences in destination, and what they expect when they get there. From booking...

Europe’s Arival

Dynamic Pricing: The Moulin Rouge Story

It’s been standard practice for airlines and hotels for decades. But for tours and attractions, dynamic pricing and yield management is still in its infancy. In this talk, the architect of the Moulin Rouge’s pricing and technology strategy shares their journey and...

Europe’s Arival

Yield Management & the Future of Pricing

Does yield management truly have a future in Tours, Activities & Attractions? Are operators ready? Is the technology there? Will travelers accept it? This expert roundtable will debate the pros and cons, the realities and myths of pricing and yield management and...

Europe’s Arival

The Tour Operator of the Future

No part of the travel industry is facing more challenges and change than tour operating. New technology and shifting traveler demands are compelling tour companies to change what they offer and how they offer it. In this roundtable we hear from three operators...

Europe’s Arival

A Different Kind of Culinary

Regardless of the traveler or the trip, it’s the one thing that matters most: food. Culinary, the combination of food and drink, is playing a larger role in the in-destination experience. Today’s travelers want something more for their cuisine in trip. Eatwith’s CEO...

Europe’s Arival

What’s Up, TUI?

It’s one of Europe’s most storied travel brands, and one of the biggest in the world. Now TUI has its sights set on our sector: Tours, Activities & Attractions. Following the acquisitions of Italian OTA Musement and the destination management unit of HotelBeds,...

See Highlights of
Arival Berlin 2019

Watch Videos of Previous Events Below:

Hear What Attendees Say

“There’s a really great vibe at Arival that I don’t see at other conferences and it’s around the desire of delegates to learn. Everybody comes here saying, ‘I want to do better at distribution, I want to get better at technology, and get more sales. And Arival is going to help me do this."

Rod Cuthbert, Founder, Viator

“Arival was a great opportunity to meet like-minded people, exchange ideas, share issues and visions as well as getting to know various tech/IT solutions which will help to distribute more of the in-destination attractions & activities in the future."

Tamara Fussen, Best of Switzerland Tours

“The magic of Arival has been meeting and connecting with people, and having the time and space where you can have a coffee, chat, and realize the problems that you have, others have, too. The most important thing is the connection you make with other people."

Zakia Moulaoui, Founder & CEO, Invisible Cities

Arival Orlando Attendees Tell Us What They Thought of the Event (And Major Takeaways)

Tour operators react and share their experience from ARIVAL Orlando 2019. Tourpreneur Host Shane Whaley asked 14 Arival attendees what they thought of the Arival Orlando event and what were some of the major learnings. Tourpreneur@Arival Presented by Checkfront. Tune in for espresso shot style interviews!


The Story of Secret Food Tours with Linda Denbrock

L10 minutes with Linda Denbrock of Secret Food Tours.Secret Food Tours offers delicious food tours in over 55 cities in Europe, the Americas, and Asia. Linda sat down with Tourpreneur Podcast Host Shane Whaley and revealed the mission of Secret Food Tours including how they strive to deliver an authentic, immersive experience for their food tour guests plus how they market their tours to travelers.

Roundtable: OTAs & What’s Next in Distribution

Distribution dynamics in tours, activities and attractions are rapidly changing. Online travel agencies (OTAs) are growing fast, raising lots of capital, acquiring reservation systems and driving all sorts of innovations. This poses many important questions to operators of all sizes and segments. This roundtable of OTA leaders and operators will debate them all—and answer tough audience questions.

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