Think Differently: It is time for DMOs to work with Local Tours, Activities, Attractions & Experiences
Destination Marketing Organizations (DMOs) are typically government-funded tourism marketing offices for cities, states, and regions and countries. Because they are often funded by lodging bed taxes, there is not a big focus on tours, activities, attractions, and experiences.
Most operators have not leveraged their local, regional, and national DMOs as a strong marketing partner.
It is time for both DMOs and operators to think differently. This session, co-produced by Arival and Connect Travel features an in-depth discussion about best practices and some ideas about thinking differently.
We are joined by two DMOs who do work closely with operators and two operators who do work closely with DMOs. And also, a tech company that is helping DMOs use eCommerce to sell tours, activities, attractions, and experiences. Where most DMOs offer operators listings, using the right technology can turn your DMO into a true sales channel (with very low or zero commissions).
It’s time to think differently about what can be a super important distribution channel, especially as recovery begins and destinations are primed to work with partners to build local tourism and, when ready, destination tourism.
About Connect Travel
Connect Travel creates efficient and effective environments to expedite the sales process by connecting tourism professionals with the products, services, people and ideas that allow them to thrive in a rapidly evolving and highly competitive global marketplace. Connect Travel owns and operates 13 tourism industry events that focus on the leisure travel market and produces two travel e-newsletters along with a website for professional travel planners. For more information, visit ConnectTravel.com.