Workshop: Going Local – Actionable Strategies to Pivot to Domestic Travelers
For a tour or activity needing new customers that have traditionally relied heavily on international visitors.
In this workshop we’re going to cover:
- How to find a domestic market segment that you can serve now.
- How to ‘green light’ your idea with a ‘deep dive’ research technique
- Do’s and don’ts when pricing a locally geared experience
- Copywriting best practice – how to tweak your messaging to speak to a new customer.
- Marketing – Quick wins and Top Tips