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Workshop: Going Local – Actionable Strategies to Pivot to Domestic Travelers

For a tour or activity needing new customers that have traditionally relied heavily on international visitors.

In this workshop we’re going to cover:

  • How to find a domestic market segment that you can serve now.
  • How to ‘green light’ your idea with a ‘deep dive’ research technique
  • Do’s and don’ts when pricing a locally geared experience
  • Copywriting best practice – how to tweak your messaging to speak to a new customer.
  • Marketing – Quick wins and Top Tips