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Bruce Poon Tip

Founder, G Adventures

Passionate about the power of travel to change the world for the better, Bruce Poon Tip is a global leader in social entrepreneurship, leadership, immersive travel, and innovation. He is best known as the founder of G Adventures, the world’s largest small-group adventure travel company and pioneer of community tourism. Bruce’s first book, Looptail: How One Company Changed the World by Reinventing Business, became a New York Times Best Seller.

In 2018, Bruce was honoured as one of Canada’s Most Admired CEOs in the category of social entrepreneurship, and in 2019 he made his top 10 debuts on Glassdoor’s Top CEOs in Canada list. Bruce has also been granted three honorary doctorates – two in-laws from Capilano University and the University of Victoria, and an honorary doctorate of business from Johnson and Wales University in Rhode Island, United States. In 2020, he was honored as one of the Fast Company’s Most Creative People in Business and released a free instabook titled Unlearn: The Year the Earth Stood Still.

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