What started as one simple idea—to spark more smiles—has now become a reality. Jonny Liss is the visionary and co-Founder of JAMNOLA (Joy-Art-Music/New Orleans). He began his marketing career in the beauty industry doing stints at Revlon, L’Oréal, and Aveda in New York City. Jonny came to understand the relationship between happiness and well-being in his continuing role at Herbalife Nutrition. After spending more than 30 years in worldwide marketing, sales and events, Jonny and Chad came up with the idea of increasing and spreading joy through the experience of art, music, and culture. He has a degree in marketing from Northeastern University and currently resides in Bywater, New Orleans.